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Episode 2: The $200M+ Ryder Cup

Jimmy sits down with Jeff Price, Guy Kinnings and Larry Schwartz - three of the heavy hitters behind the Ryder Cup explosion

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Jimmy Roberts goes behind the scenes with power players shaping the 2025 Ryder Cup at Bethpage Black: Guy Kinnings (CEO, Ryder Cup Europe), Jeff Price (Chief Commercial Officer, PGA of America), and Larry Schwartz (General Chairman of the 45th Ryder Cup).

From eye-popping ticket prices and more than $200M in economic impact, to official moonshine and first-tee hype shows, this episode unpacks how the Ryder Cup became the biggest business in golf.

In this episode:
• The origin story of Bethpage landing the Ryder Cup
• How the event went from near collapse to global spectacle
• $750 tickets, 3M sq ft buildouts, and why it’s worth it
• Navigating sponsorship, authenticity, and the LIV Golf tension
• Legacy, logistics, and leaving a mark on Long Island

Whether you're in sports, business, or just love the game, this conversation reveals how golf’s past, present, and future collide at the Ryder Cup.

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