episodes

Episode 2: The $200M+ Ryder Cup

Jimmy sits down with Jeff Price, Guy Kinnings and Larry Schwartz - three of the heavy hitters behind the Ryder Cup explosion

Listen

Subscribe

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
By clicking Join Now you are confirming that you agree with our Privacy Policy.

Share

Watch

Read

Jimmy Roberts goes behind the scenes with power players shaping the 2025 Ryder Cup at Bethpage Black: Guy Kinnings (CEO, Ryder Cup Europe), Jeff Price (Chief Commercial Officer, PGA of America), and Larry Schwartz (General Chairman of the 45th Ryder Cup).

From eye-popping ticket prices and more than $200M in economic impact, to official moonshine and first-tee hype shows, this episode unpacks how the Ryder Cup became the biggest business in golf.

In this episode:
• The origin story of Bethpage landing the Ryder Cup
• How the event went from near collapse to global spectacle
• $750 tickets, 3M sq ft buildouts, and why it’s worth it
• Navigating sponsorship, authenticity, and the LIV Golf tension
• Legacy, logistics, and leaving a mark on Long Island

Whether you're in sports, business, or just love the game, this conversation reveals how golf’s past, present, and future collide at the Ryder Cup.

‍

Join the Big Swing Community

Things are happening fast at Big Swing Media. Sign up to receive news about upcoming events and happenings with the company.

Insightful Conversations
Authoritative Perspective
Unparalleled Access
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
By clicking Join Now you are confirming that you agree with our Privacy Policy.

More episodes

Media and Entertainment
Why YouTube Golf Is BEATING Traditional Golf | Grant Horvat

Grant Horvat on how YouTube golf is disrupting traditional golf media, sponsorships, and fan engagement.

View episode
How NBC Broadcasts THE PLAYERS Championship | Dan Hicks & Tommy Roy

Go inside NBC’s broadcast of THE PLAYERS Championship with Tommy Roy and Dan Hicks, exploring how golf’s biggest moments—like the iconic 17th at TPC Sawgrass—are produced for a global audience.

View episode
Is Golf the Next Asset Class? | PE Guy + The LPGA’s Global Rise

Private equity satire meets the business of golf as Jimmy Roberts interviews PE Guy on golf as an asset class, club economics, and the future of the global golf industry.

View episode