Golf’s Growing Demos Galvanized by Authenticity and Community

July 16, 2026

Brands like Eastside Golf, Buena Gente Golf, Malbon Golf, Students Golf, and Paré Golf aren’t only speaking to the game’s growing demographics, they’re speaking for them.

Golf Business
Intelligence Brief

Golf isn't just a game,
it’s a $250 billion global industry

It is media, capital, real estate, technology, private clubs, sponsorship, equipment and global growth.

Edited by the award winning sports broadcaster and journalist Jimmy Roberts, The Big Swing helps leaders understand where the business is going — with original reporting, executive access and best-in-class analysis.

The Big Swing
Inside The New Golf Economy
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July 14, 2026

The Training Method Behind Scottie Scheffler’s Breakthrough

Dr. Jeremy James, founder of GolfForever, explains how mobility, strength and smarter training can reduce pain, restore distance and help golfers play longer.

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Big Swing Media is defining a new category in sports business media: a premium, B2B platform serving executives and affluent, business-minded enthusiasts at the intersection of lifestyle sports and commerce, starting with golf and eventually expanding across racquet and winter sports, and beyond.

Our Founders

Fred Bucher
Fred Bucher
Chief Executive Officer

During his more than 25 years of experience in media and sports, Fred has held senior level marketing and sponsorship roles at some of the industry's most prominent companies. He served as CMO of The Weather Group/Allen Media and the media groups at Time Warner Cable and Charter/Spectrum Reach. He also led first of their kind, award-winning sponsorship campaigns during his 10 year stint at ESPN.

Jimmy Roberts
Jimmy Roberts
Chief Operating Officer & Executive Editor

One of America’s most beloved and decorated journalists, sixteen-time Emmy winner Jimmy Roberts is the go-to guy for the most pressing topics in sports and culture. His deep connections among the world’s most influential people – both inside and outside the industry – as well as his keen sense of storytelling have made Jimmy a legend among his peers and sports fans alike.

Meet the team

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