Introducing
The Big Swing:
Inside the New Golf Economy
A new twice weekly newsletter that takes readers inside the new golf economy with premium reporting, insider access, and sharp perspectives on the companies and capital shaping the game.
Insider access to decision-makers
Clear, actionable insight—not headlines
Peerless storytelling from Jimmy Roberts
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Trust the Process: PGA Professionals Not Deterred By Organization's Recent Instability
May 11, 2026
Internal confidence remains high ahead of 2026 PGA Championship at Aronimink, especially under the guidance of new CEO Terry Clark.
May 6, 2026
Jack Nicklaus Walked Away From MillionsJack Nicklaus joins Jimmy Roberts to discuss business decisions, turning down millions, and building a global golf empire rooted in legacy over profit.
Our Founders
During his more than 25 years of experience in media and sports, Fred has held senior level marketing and sponsorship roles at some of the industry's most prominent companies. He served as CMO of The Weather Group/Allen Media and the media groups at Time Warner Cable and Charter/Spectrum Reach. He also led first of their kind, award-winning sponsorship campaigns during his 10 year stint at ESPN.
One of America’s most beloved and decorated journalists, sixteen-time Emmy winner Jimmy Roberts is the go-to guy for the most pressing topics in sports and culture. His deep connections among the world’s most influential people – both inside and outside the industry – as well as his keen sense of storytelling have made Jimmy a legend among his peers and sports fans alike.
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