Introducing
The Big Swing:
Inside the New Golf Economy
A new twice weekly newsletter that takes readers inside the new golf economy with premium reporting, insider access, and sharp perspectives on the companies and capital shaping the game.
Insider access to decision-makers
Clear, actionable insight—not headlines
Peerless storytelling from Jimmy Roberts
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The NFL Guy’s Golf Gamble
June 25, 2026
Brian Rolapp spent 22 years building the most valuable media property in sports. Now he’s betting he can do it again, this time under pressure and on the clock.
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June 23, 2026
Golf’s Money Problem Is Finally Out in the OpenMark Lazarus and Jimmy Dunne join Jimmy Roberts at the U.S. Open for a candid conversation on golf’s booming business, media rights, LIV, the PGA Tour, and the future of the game.
Our Founders
During his more than 25 years of experience in media and sports, Fred has held senior level marketing and sponsorship roles at some of the industry's most prominent companies. He served as CMO of The Weather Group/Allen Media and the media groups at Time Warner Cable and Charter/Spectrum Reach. He also led first of their kind, award-winning sponsorship campaigns during his 10 year stint at ESPN.
One of America’s most beloved and decorated journalists, sixteen-time Emmy winner Jimmy Roberts is the go-to guy for the most pressing topics in sports and culture. His deep connections among the world’s most influential people – both inside and outside the industry – as well as his keen sense of storytelling have made Jimmy a legend among his peers and sports fans alike.
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