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About
Big Swing Media is defining a new category in sports business media: a premium, B2B platform serving executives and affluent, business-minded enthusiasts at the intersection of lifestyle sports and commerce, starting with golf and eventually expanding across racquet and winter sports, and beyond.
Anchored by The Big Swing with Jimmy Roberts, the company is building a multi-platform business spanning podcasts, subscription newsletters, and curated events. Big Swing Media delivers high-quality editorial with premium production, compelling storytelling and top level access to the people shaping the $250B+ global golf industry.
Our Founders
During his more than 25 years of experience in media and sports, Fred has held senior level marketing and sponsorship roles at some of the industry's most prominent companies. He served as CMO of The Weather Group/Allen Media and the media groups at Time Warner Cable and Charter/Spectrum Reach. He also led first of their kind, award-winning sponsorship campaigns during his 10 year stint at ESPN.
One of America’s most beloved and decorated journalists, sixteen-time Emmy winner Jimmy Roberts is the go-to guy for the most pressing topics in sports and culture. His deep connections among the world’s most influential people – both inside and outside the industry – as well as his keen sense of storytelling have made Jimmy a legend among his peers and sports fans alike.
The Team
