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About

Big Swing Media is defining a new category in sports business media: a premium, B2B platform serving executives and affluent, business-minded enthusiasts at the intersection of lifestyle sports and commerce, starting with golf and eventually expanding across racquet and winter sports, and beyond.

Anchored by The Big Swing with Jimmy Roberts, the company is building a multi-platform business spanning podcasts, subscription newsletters, and curated events. Big Swing Media delivers high-quality editorial with premium production, compelling storytelling and top level access to the people shaping the $250B+ global golf industry.

Our Founders

Fred Bucher
Fred Bucher
Chief Executive Officer

During his more than 25 years of experience in media and sports, Fred has held senior level marketing and sponsorship roles at some of the industry's most prominent companies. He served as CMO of The Weather Group/Allen Media and the media groups at Time Warner Cable and Charter/Spectrum Reach. He also led first of their kind, award-winning sponsorship campaigns during his 10 year stint at ESPN.

Jimmy Roberts
Jimmy Roberts
Chief Operating Officer & Executive Editor

One of America’s most beloved and decorated journalists, sixteen-time Emmy winner Jimmy Roberts is the go-to guy for the most pressing topics in sports and culture. His deep connections among the world’s most influential people – both inside and outside the industry – as well as his keen sense of storytelling have made Jimmy a legend among his peers and sports fans alike.

The Team

Mollie Cahillane
Mollie Cahillane
Golf Business Reporter
Mollie Cahillane
Mollie Cahillane
Golf Business Reporter
Mollie Cahillane is a veteran sports business journalist with a decade of experience, currently covering the commercial forces shaping the future of golf. Prior to Big Swing Media, Mollie was the media reporter for Sports Business Journal and the senior TV reporter at Adweek. A leading voice on the business of women’s sports, she has extensively documented the growth driving the WNBA, NWSL, and emerging leagues. A Northwestern graduate, Mollie lives in Brooklyn with her two cats and can usually be found playing softball or cheering on the NY Liberty.
Michael LoRé
Michael LoRé
Golf Business Reporter
Michael LoRé
Michael LoRé
Golf Business Reporter
Michael LoRé is a veteran sports journalist with 20+ years of experience. He's covered all aspects of golf from the TOUR to fashion/apparel, travel and the business of the game for outlets including: PGATOUR.com, GOLF.com, Forbes SportsMoney, MyGolfSpy, PGA TOUR Essential Guide to Golf, AZ Golf Insider and Essential Golf.
Gianni Magliocco
Gianni Magliocco
Golf Business Reporter
Gianni Magliocco
Gianni Magliocco
Golf Business Reporter
Gianni Magliocco is a golf media veteran with a decade of experience covering equipment and the business of the game. Prior to Big Swing Media, he spent ten years at GolfWRX, the last five as Managing Editor, where he ran the site's breaking news desk and drove equipment coverage and social strategy. His work has also appeared in Golf Monthly. Gianni is a tennis obsessive and spends his spare time watching classic films and planning his next trip abroad. He is based in Greystones, Ireland.
John Cooney
John Cooney
Sponsorship Sales Director
John Cooney
John Cooney
Sponsorship Sales Director
John brings 30+ years of experience delivering ad revenue growth in senior leadership roles throughout his career. The majority of this time was spent atop the Publishing Division at Time Inc.’s Sports Group including SI, SI.com, SI Kids, GOLF Magazine and GOLF.com. He launched his career at Young & Rubicam in the Media Department after graduating from Union College with a Bachelor’s Degree in Political Science/Sociology.
Kim Kearns
Kim Kearns
Growth Marketing Manager
Kim Kearns
Kim Kearns
Growth Marketing Manager
Kim Kearns is a marketing professional with a background in growth marketing, email strategy, CRM, audience development, and customer engagement. Throughout her career, she has worked across various industries, developing marketing strategies and customer journeys that help organizations build stronger connections with their audiences and turn marketing efforts into measurable growth. Outside of work, Kim is a mom of two who enjoys staying active, spending time outdoors, and making the most of time with her family.
Carol Voronyak
Carol Voronyak
Talent Producer
Carol Voronyak
Carol Voronyak
Talent Producer
Carol Voronyak is a Talent Producer for Big Swing Media. She has over two decades of experience in the media space, including over 17 years with ESPN - building relationships, securing guest bookings, scouting talent, negotiating contracts and more. She resides in Spring Hill, TN with her family.
Adrienne Gallagher
Adrienne Gallagher
Executive Producer, The Big Swing with Jimmy Roberts
Adrienne Gallagher
Adrienne Gallagher
Executive Producer, The Big Swing with Jimmy Roberts
Adrienne Gallagher is an award-winning filmmaker and executive producer known for crafting compelling stories at the intersection of sports, culture, and human performance. She serves as Executive Producer of The Big Swing with Jimmy Roberts. Through her production company, Gallagher has produced documentary and branded content for major media organizations including ESPN, NBC, and FOX, as well as a wide range of clients from Fortune 500 companies to emerging startups. Her work blends cinematic storytelling with journalistic rigor to create content that connects audiences to the people and moments that define sport. Gallagher lives in Connecticut with her family and her black lab, Indy.
Alex Resnick
Alex Resnick
Senior Producer, The Big Swing with Jimmy Roberts
Alex Resnick
Alex Resnick
Senior Producer, The Big Swing with Jimmy Roberts
Alex Resnick is a Senior Producer with more than 15 years of experience producing content across film, television, branded media, and sports programming. On The Big Swing with Jimmy Roberts, he oversees production operations and logistics, including remote productions, post-production workflows, and distribution. Known for his collaborative approach and operational leadership, he helps guide projects from concept to completion, ensuring stories are delivered efficiently, on time, and with the right creative and technical support in place.