Golf Business
Intelligence Brief

The Business of Golf
is Moving Fast. Stay Ahead of It.

The Big Swing Golf Business Intelligence Brief delivers twice weekly original reporting, executive-level analysis, and insider access to the people, companies, capital and ideas reshaping the global golf economy.

Your annual subscription grants you access to:

Two issues weekly dedicated to the $250 billion global golf economy.

Original, best-in-class reporting.

Award-winning storytelling from Jimmy Roberts.

Expert analysis and insight of the global golf economy from leading industry investors and VC executives.

Quarterly private briefings with Jimmy Roberts and industry leaders.

A Note from
Jimmy Roberts

For four decades, I’ve had the privilege of covering golf’s greatest players, leaders and moments. But what is happening in the game now is different. Golf has become one of the most dynamicbusiness stories in sports — shaped by capital, media, technology, private clubs, global expansion, sponsorship and a new generation of participants.The Big Swing Golf Business Intelligence Brief was created to help readers understand that story with the context, access and perspective it deserves.

— Jimmy Roberts, Co-Founder & Executive Editor

What Subscribers
Receive

Twice-weekly intelligence briefings on the global golf economy.

Original reporting from experienced journalists covering the decisions, companies and people shaping the industry.

Executive-level analysis from leading investors, operators and golf business insiders.

Perspective from Jimmy Roberts, one of the most respected storytellers in the game.

Subscriber-only access, including private briefings with Jimmy Roberts and industry leaders.

A sharper read on what matters before the rest of the market catches up.

What
We Cover

The Business of the Professional Game
‍Tours, leagues, media rights, private capital, leadership, sponsorship and the shifting power structure of golf.

The Golf Consumer Economy
Equipment, apparel, retail, emerging brands, technology, participation trends and the changing behavior of golfers.

The Places People Play
Private clubs, public facilities, resorts, golf travel, hospitality, real estate, development and facility management.

The Money Moving Through the Game
Investment, M&A, venture-backed companies, brand spending, new business models and golf as an asset class.

The Culture and Future of Golf
Who is playing, how the game is changing, and what those shifts mean for the industry.

Read

before you subscribe.

Start with one of our recent features and see how The Big Swing covers the business of golf: with access, reporting, analysis and a clear point of view.

Meet
The Reporters & Contributors

Mollie Cahillane

Golf Business Reporter

Mollie Cahillane is a veteran sports business journalist with a decade of experience, currently covering the commercial forces shaping the future of golf. Prior to Big Swing Media, Mollie was the media reporter for Sports Business Journal and the senior TV reporter at Adweek. A leading voice on the business of women’s sports, she has extensively documented the growth driving the WNBA, NWSL, and emerging leagues. A Northwestern graduate, Mollie lives in Brooklyn with her two cats and can usually be found playing softball or cheering on the NY Liberty.

Michael LoRé

Golf Business Reporter

Michael LoRé is a veteran sports journalist with 20+ years of experience. He's covered all aspects of golf from the TOUR to fashion/apparel, travel and the business of the game for outlets including: PGATOUR.com, GOLF.com, Forbes SportsMoney, MyGolfSpy, PGA TOUR Essential Guide to Golf, AZ Golf Insider and Essential Golf.

Matt Erley

Contributor

Matt Erley is Co-Founder and Managing Partner of Old Tom Capital, a firm sourcing and structuring deals across golf's most overlooked categories, from real estate to operating companies. Before golf, Matt spent his career scaling startups, including Drizly (acquired by Uber). That work built an operator's eye for where a category is underbuilt relative to its potential, one he now applies to golf.

Evan Roosevelt

Contributor

Evan Roosevelt is Co-Founder and Managing Partner of Old Tom Capital, a firm investing across golf-adjacent operating companies and technology. Evan's career sits at the intersection of brands and belief. He co-founded Random Golf Club, a global community that changed how a generation experiences the game, and before that led brand building across professional sports franchises and major CPG companies. He brings that same instinct for what makes people care to Old Tom's investment work.