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If you think fairy tales in golf only happen inside the ropes — think again.
This week on The Big Swing with Jimmy Roberts, Jimmy sits down with Sam Hahn, Founder of L.A.B. Golf, for one of the most unconventional business stories the game has ever seen.
What started as a strange, “ugly” putter with a cult following turned into one of the fastest-growing equipment companies in golf — exploding from roughly $1M to $60M in annual sales in just four years, before being sold at a massive valuation.
Sam walks through the moments that nearly broke the company, the tour break that almost ended it, and why not relying on PGA Tour validation became the key to survival.Along the way, Sam breaks down:
How a musician and bar owner became a golf equipment disruptor.
Why L.A.B. Golf rejected traditional marketing and tour contractsThe risks of scaling too fast — and the break that saved the company.
What it’s like letting go of a brand you built from nothing.
Why belief, obsession, and community mattered more than capital.
Plus, we debut Powering the Women’s Game presented by Chevron, a new biweekly segment highlighting the growth, history, and future of women’s golf — beginning at the LPGA’s 75th anniversary and examining why the women’s game is poised for its biggest era yet.
If you care about entrepreneurship, innovation, golf business, or building something the hard way — this episode is required listening.
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