Watch
Read
Sixteen-time major contender. 331 weeks as World No. 1. Global businessman. Lightning rod.
Jimmy Roberts sits down with Greg Norman for one of the most candid conversations of his career — covering golf, power, private equity, and the decisions that reshaped the sport.
Norman opens up about his time leading LIV Golf, the criticism he faced, and why he still believes the disruption was necessary. He explains how player free agency, team ownership, and private investment changed the business of golf — and why those forces aren’t going away.
Beyond LIV, Norman dives into his global business empire, from course design and apparel to real estate, wine, and tourism development. He shares lessons learned from mentors like Paul Fireman, the biggest business mistake he ever made, and how golf has become a catalyst for economic growth around the world — from Australia to Southeast Asia.
This is not a soundbite interview. It’s a wide-ranging look at legacy, leadership, risk, and what the future of golf — and sport — may actually look like.
🔔 Subscribe for New Episodes Every Wednesday Morning
▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify
📺 Live on Golf Channel Every Tuesday Morning at 7am & 9am et
#GregNorman #LIVGolf #BusinessOfGolf #TheBigSwing #JimmyRoberts #GolfIndustry #SportsBusiness
