A community for the most influential executives in the business of lifestyle sports.
“Why are we doing this? There are now more golf courses in the U.S. than there are McDonald's. People don't realize how explosive the game's growth has been, and how fast the business landscape is changing. Big Swing Media will shine a light on the deals, decisions and personalities driving golf's next era.”
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About Big Swing Media
Big Swing Media is defining a new market segment in sports business media: a premium B2B-focused company serving executives who work in the business of lifestyle sports such as golf, tennis and skiing.
Starting with a golf-dedicated vertical in September, the company’s offerings will include podcasts, subscription newsletters and custom events and will combine high-level editorial with premium production and top-tier talent.
Meet the leadership team
With over 25+ years experience in media and sports, Fred is widely considered among the top industry executives in marketing, audience, data and ROI. He has served as CMO of The Weather Group, CMO of the media groups at Time Warner Cable and Charter/Spectrum and he led first-of-their-kind, award-winning sponsorship campaigns during his 10 year stint at ESPN.
One of America’s most beloved and decorated journalists, 16-time Emmy winner Jimmy Roberts is the go-to guy for the most pressing topics in sports. His deep connections among the world’s most influential people – both inside and outside the industry – as well as his keen sense of storytelling have made Jimmy a legend among his peers.
For 35 years, Spence has worked with the world’s most legendary brands in the advertising and marketing industries – most recently as Founder of his own agency, TEN6, and as CEO of J. Walter Thompson/ATL. He ran award-winning campaigns for Nike, Coca-Cola and ESPN (among many others) and has exceptional experience in event management and creative production.