The Big Swing with Jimmy Roberts podcast
EPISODE 1: Earl Cooper and Olajuwon Ajanaku, founders of Eastside GolfEarl and Olajuwon talk to Jimmy about entrepreneurship, the sketch that started it all and the magic of collaboration.
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About Big Swing Media
Big Swing Media is defining a new market segment in sports business media: a premium B2B-focused company serving executives who work in the business of lifestyle sports such as golf, tennis and skiing.
Starting with The Big Swing with Jimmy Roberts, the company’s offerings will grow to include subscription newsletters, custom events and, of course, more podcasts combining high-level editorial with premium production and top-tier talent.
Meet the leadership team
With over 25+ years experience in media and sports, Fred is widely considered among the top industry executives in marketing, audience, data and ROI. He has served as CMO of The Weather Group, CMO of the media groups at Time Warner Cable and Charter/Spectrum and he led first-of-their-kind, award-winning sponsorship campaigns during his 10 year stint at ESPN.
One of America’s most beloved and decorated journalists, sixteen-time Emmy winner Jimmy Roberts is the go-to guy for the most pressing topics in sports and culture. His deep connections among the world’s most influential people – both inside and outside the industry – as well as his keen sense of storytelling have made Jimmy a legend among his peers and sports fans alike.
For 35 years, Spence has worked with the world’s most legendary brands in the advertising and marketing industries – most recently as Founder of his own agency, TEN6, and as CEO of J. Walter Thompson/ATL. He ran award-winning campaigns for Nike, Coca-Cola and ESPN (among many others) and has exceptional experience in creative development, production and events.