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If you know golf, you know the voice: “Nobody makes golf clubs the way we do. Period.”
But the story behind Bob Parsons is far more complex than bold marketing.
In this episode of The Big Swing, Jimmy Roberts sits down with the founder and CEO of PXG to explore a life shaped by failure, war, risk, and reinvention.
Bob Parsons failed the fifth grade. He enlisted in the Marine Corps during Vietnam. He was wounded in combat and lived with PTSD for decades. He taught himself computer programming, built a software company from $40,000 into a $64 million exit, then founded GoDaddy, ultimately selling a majority stake for $2.3 billion.
Then he did something few expected: he entered the hyper-competitive golf equipment industry and launched PXG — disrupting traditional OEM models with premium pricing, bold branding, and relentless product innovation.In this wide-ranging conversation, Parsons discusses:
How the Marines reshaped his life and leadership style
Living with PTSD and the controversial role of psychedelic therapy
Nearly shutting down GoDaddy before the dot-com crash changed everything
Why most companies let accountants dictate innovation
How PXG broke into a “closed shop” golf industry
The risks of pricing higher — and then pivoting during COVID
His one true regret
The Giving Pledge and philanthropy
This is not just a golf business story — it’s a candid conversation about resilience, obsession, loss, success, and what it really means to take a big swing.
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