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Grant Horvat has built one of the most-watched brands in golf without ever playing a PGA Tour event, and the numbers behind his growth are changing how the entire sport thinks about media, sponsorship, and what fans actually want.
In this Best Of episode pulling from our full conversation with Grant, Jimmy Roberts breaks down the rise of YouTube golf through the lens of one of its biggest architects: how Horvat built his platform from scratch, why authenticity beats production every time, and what happens when creators start demanding equity instead of just sponsorship checks.If you follow the business of golf or sports media, this one is worth your full attention.
What we cover:
- Why Horvat walked away from the PGA Tour path
- How YouTube golf became a global business almost overnight
- The real metrics behind views, watch time, and channel growth
- Why authentic content is outperforming overproduced golf coverage
- The shift from brand deals to ownership and equity
- What the PGA Tour and creators are learning from each other right now
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The Big Swing with Jimmy Roberts is produced by Big Swing Media.
