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Kelley Brooke has gone head-to-head with some of golf’s largest management companies—and won—by taking on the financial risk herself and obsessing over every detail of the customer experience.
At Montauk Downs, Jimmy Roberts sits down with the LPGA professional and golf-course operator behind facilities including Bethpage, Montauk Downs, Harbor Links and Pine Ridge. Brooke explains how she wins competitive bids, invests millions into public golf facilities and transforms underperforming properties through branding, technology and a distinctly modern approach to hospitality.
She also opens up about navigating golf’s old boys’ network, the business mistake that taught her to stay in her lane, the aftermath of the Ryder Cup at Bethpage and why managing her own rapid growth may now be her biggest challenge.
What you’ll hear in this episode:
-How Brooke outworked major golf operators to win her first contract
-The financial risk behind her municipal golf business model
-How range technology helped triple gross sales
-Why robots, branding and hospitality are attracting younger golfers
-Her candid perspective on the Ryder Cup fallout at Bethpage
-The example she hopes to set for the next generation of women in golf
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Airing on Golf Channel every Tuesday
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