episodes

Peyton Manning Is Bringing Football’s Media Playbook to Golf

Peyton Manning joins Jimmy Roberts to discuss Omaha Productions’ move into golf, his PGA TOUR partnership, Sweetens Cove and what golf can learn from the NFL.

Watch

Read

Peyton Manning knows how to turn sports into entertainment—and now he’s bringing that experience to golf.

The five-time NFL MVP and founder of Omaha Productions joins Jimmy Roberts to explain why he believes golf is a smart business opportunity, how Omaha is developing new golf content with the PGA TOUR, and what the sport can learn from the NFL’s ability to command attention throughout the entire year.

Manning also shares what he has learned from playing alongside Tiger Woods, the story behind his investment in Sweetens Cove, and why golf became an important team-building tool during his NFL career. Plus, he discusses the continued evolution of the ManningCast, Brian Rolapp’s vision for the PGA TOUR, the changing college football landscape, and the possibility of reuniting with the kids from his legendary Saturday Night Live sketch.

What you’ll hear in this episode:

-Why Peyton and Omaha Productions expanded into golf

-How the NFL’s year-round media strategy could help grow the PGA TOUR

-What Tiger Woods taught Peyton about preparation and competition

-The story behind Sweetens Cove and its unusual business model

-How the ManningCast found an audience beyond traditional football fans

Subscribe for new episodes every Wednesday

Watch on YouTube | Listen on Apple Podcasts & Spotify

Airing on Golf Channel every Tuesday

More episodes

The USGA’s Plan to Protect Golf’s Future

USGA CEO Mike Whan joins Jimmy Roberts to discuss golf’s distance debate, equipment rules, junior development, sustainability and the future of the game.

How CEOs Decide If a Golf Sponsorship Is Worth It

Coca-Cola’s John Murphy and Southern Company’s Chris Womack discuss how major brands evaluate golf sponsorships, measure long-term value and make difficult investment decisions—plus what the Tour Championship’s departure could mean for East Lake.

They Bought an ABANDONED Golf Course for $200k

Tye Nichols explains how his family transformed an abandoned Maine golf course into Fairway Fields, a tech-enabled driving range with one million followers.

Special Founder Pricing*
Get your first year for only $150

Thank you for subscribing!
Oops! Something went wrong while submitting the form.