Peyton Manning Is Bringing Football’s Media Playbook to Golf

Peyton Manning knows how to turn sports into entertainment—and now he’s bringing that experience to golf.

The five-time NFL MVP and founder of Omaha Productions joins Jimmy Roberts to explain why he believes golf is a smart business opportunity, how Omaha is developing new golf content with the PGA TOUR, and what the sport can learn from the NFL’s ability to command attention throughout the entire year.

Manning also shares what he has learned from playing alongside Tiger Woods, the story behind his investment in Sweetens Cove, and why golf became an important team-building tool during his NFL career. Plus, he discusses the continued evolution of the ManningCast, Brian Rolapp’s vision for the PGA TOUR, the changing college football landscape, and the possibility of reuniting with the kids from his legendary Saturday Night Live sketch.

What you’ll hear in this episode:

-Why Peyton and Omaha Productions expanded into golf

-How the NFL’s year-round media strategy could help grow the PGA TOUR

-What Tiger Woods taught Peyton about preparation and competition

-The story behind Sweetens Cove and its unusual business model

-How the ManningCast found an audience beyond traditional football fans

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Airing on Golf Channel every Tuesday

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