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Landmand Golf Club booked more than 10,000 available tee times in just 46 minutes. At Minnesota’s Beatles-themed Montgomery National Golf Club, annual rounds grew from roughly 17,000 to 36,000.
Jimmy Roberts meets two people behind these unlikely golf destinations to explore how distinctive design, personality, and word of mouth bring golfers through the door.
First, Landmand’s Sam Kincaid shares how Nebraska farmland became a destination course designed by Rob Collins and Tad King. He explains the booking frenzy, the commitment to keeping golf accessible, and plans for Old Dane, a 12-hole walking course scheduled to open in 2027.
Then, Montgomery National owner Greg McKush explains how his love of the Beatles became a business advantage—with song-inspired holes, a guitar-shaped bunker, and a $20,000 yellow submarine. He also shares the story of a fake Ringo Starr visit that fooled him and had golfers reaching for their phones.
What you'll hear in this episode:
• How Landmand’s available tee times disappeared in 46 minutes—and what helped build demand from the beginning
• Why Landmand resists using higher prices to solve its booking crunch
• What’s planned for Old Dane’s 12-hole, walking-only experience
• How Montgomery National more than doubled annual rounds while building its Beatles identity
• Why Greg chose a yellow submarine for Aon’s “Making Better Decisions” series
Plus, Jimmy closes with a personal Veterans Day reflection on his father’s service and the meaning of honoring those who served.
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