

Conversations with the People Shaping the $250 Billion Global Golf Business.
Sixteen-time Emmy Award Winner and sports broadcasting legend, Jimmy Roberts, invites you to intimate, one-on-one conversations with the most prominent CEOs, entrepreneurs, entertainers and athletes shaping the future of the golf business — as well as unprecedented, unparalleled access and insights around the trends, deals and investments that define the sport.

November 3, 2026
She Found a Gap in Women’s Golf. Then Came the Fight for Her Brand.Birdie Girl founder Lindzee Barrera joins Jimmy Roberts to discuss building a women’s golf brand, growing sales and battling domain and trademark challenges.
Past Episodes
John Smoltz joins Jimmy Roberts to explain how THE PRO is building an invitation-only golf tour for former athletes with $500,000 purses.

Delta CEO Ed Bastian explains why golf is central to the airline’s brand strategy, sponsorship investments and people-first approach to business.

Steph Curry reveals why golf is central to his post-basketball legacy, from Underrated Golf and Curry Brand to the rise of the American Century Championship

✓ Exclusive reporting and business intelligence
✓ Insights from 16-time Emmy winner Jimmy Roberts
✓ Expert perspectives from industry leaders
✓ Exclusive quarterly briefings with Jimmy Roberts
Available for a limited time only, subscribe to our twice-weekly Golf Business Intelligence Brief for a discounted rate of $9.99/month or $99/year. Subscription renews at the same price each month or year, depending on the subscription selected.
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