FOR IMMEDIATE RELEASE

Big Swing Media and Jimmy Roberts To Launch “The Big Swing” Newsletter

Starting on May 11, the subscription-only product will deliver premium insight, access, and reporting on the $250B global golf industry  

Southport, CT — April 30, 2026 — Big Swing Media today announced it will launch on Tuesday, May 11 The Big Swing – Inside the New Golf Economy, a premium, twice-weekly newsletter designed for executives, investors, and influential enthusiasts shaping the future of golf.  

Led by 16-time Emmy Award–winning broadcaster and author Jimmy Roberts, and supported by veteran reporters Mollie Cahillane and Michael LoRé, proven journalists with deep experience covering business, sports, media, and golf, the newsletter will provide exclusive insights into the companies, capital, and power players driving one of the fastest-evolving sectors in global sports.  

Published every Monday and Thursday, The Big Swing will deliver:  

• Deep, original reporting on the business of golf  
• Insider access to industry decision-makers and trendsetters  
• Clear, actionable insights—not just headlines  
• Peerless storytelling and perspective from Jimmy Roberts  
• Access to private virtual and live events featuring Jimmy Roberts and special guests  

“This whole idea started with a simple realization: there are more golf courses in the United States than there are McDonald’s. That made me curious—how big is this business, really? The answer is enormous, and growing in ways that most people don’t see. Our goal with The Big Swing is to follow that curiosity, twice a week, bringing readers inside the companies, the capital, and the people shaping what comes next,” said Jimmy Roberts, Big Swing Media Co-Founder and Chief Operating Officer. Roberts will also serve as executive editor of the newsletter.  

The launch of the newsletter builds on the early success of The Big Swing with Jimmy Roberts podcast, which airs weekly on Golf Channel, YouTube and across major audio platforms, featuring conversations with leading figures across sports, media, finance, and technology.  

As the global golf economy continues to expand—driven by new investment, media innovation, and shifting consumer behavior—The Big Swing aims to become the essential resource for professionals and business leaders looking to stay ahead of the curve.  

To mark the launch, Big Swing Media is offering a limited-time Founding Member subscription at $150 per year (regularly $175), including a two-week free trial and access to premium newsletters, private sessions with Jimmy Roberts, and curated executive events.  

To learn more or become a Founding Member, visit: www.bigswingmedia.news  

About Big Swing Media

Big Swing Media is building the premier community for executives in the global business of lifestyle sports like golf, tennis, and skiing. Founded by 16-time Emmy-winning sports journalist Jimmy Roberts and media veteran Fred Bucher, the company delivers premium editorial and production as well as unparalleled access to newsmakers through podcasts, subscription newsletters, and custom events.  

Media Contact: dawn@thepresshouse.com