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How did Grant Horvat go from teaching golf on TikTok to building one of the most-watched YouTube golf brands in the world?
In this episode, Jimmy Roberts dives deep with the creator-turned-entrepreneur. They talk YouTube strategy, PGA Tour dynamics, business lessons, and what it’s really like to film with Tiger Woods.
Plus: why Grant left Good Good, what he learned, and what’s next.
In this episode:
• Grant Horvat’s YouTube journey — from Good Good to going solo
• Filming with Tiger Woods and Scottie Scheffler
• The Good Good Golf split and what really happened
• YouTube Golf vs. PGA Tour: who’s winning the next generation of fans
• Building and growing a golf brand in the creator economy
• Betting on yourself and taking creative control
• Content strategy + business insights from one of golf’s top creators
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