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Tye Nichols and his family paid $200,000 for 44 acres and an abandoned nine-hole golf course in Chesterville, Maine—with no experience in agronomy, course design or restoration. A year later, Fairway Fields has a working, tech-enabled driving range, support from major golf brands and more than one million followers watching the transformation.
Tye joins Jimmy Roberts to explain how his marketing experience at Origin USA and Jocko Fuel helped turn a risky family project into an audience-building case study. He shares the strategy behind opening the driving range first, the mistakes that cost them time and money, and why documenting every step changed the trajectory of the business.
What you'll hear in this episode:
- Why Tye and his parents bought a course that had been abandoned for more than a decade
- How eight covered Inrange bays became Fairway Fields’ first revenue engine
- How John Deere, TaylorMade, Trimax and Takomo became involved
- The $3,000 mistake Tye now considers a “tuition payment”
- How Fairway Fields grew to more than one million followers across platforms in under a year
Also in this episode, Seminole Golf Club head professional Matt Cahill takes Jimmy Inside the Shop to discuss what he learned from Bob Ford, the business behind one of golf’s most prestigious shops and the challenge of modernizing a historic club without changing its character.
Plus, Powering the Women’s Game presented by Chevron examines the growing commercial opportunity surrounding the Solheim Cup, and The Office star Brian Baumgartner shares his Big Swing Moment.
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